In today’s data-driven world, organizations have begun to recognize the value of data as a strategic asset. Many refer to data as the ‘life blood’, ‘currency’, or even the ‘new oil’ of the information economy. To gain the most value from the asset, data needs to be managed just like another asset. It requires a …
7 Key Steps to Build A Successful Data Management Strategy Read More »
Is your business truly data-driven? Have you harnessed the strategic value of your company’s data? In fact, do you really understand what does it mean to be data-driven? If you are stumbling on your answer, no worries. A report from Sigma revealed that approximately 40% of business domain experts do not fully comprehend what it …
5 Factors that Stop Your Business from Being Data-Driven Read More »
In today’s fast-paced business landscape, data isn’t just a buzzword; it’s a valuable asset that can fuel growth and drive decision-making. While large enterprises have long recognized the power of data, small and medium-sized enterprises (SMEs) often underestimate the transformative potential of effective data management and analytics services. In this blog post, we’ll explore why …
Why Data Management and Analytics Services is Crucial for SMEs? Read More »
Small businesses, like yours, often face unique challenges when it comes to harnessing the potential of data analytics. We understand that limited resources and scattered data sources can make the journey seem daunting. But fear not, because we’re here to empower your business with 6 invaluable tips on small business data analytics that will transform …
Small Business Data Analytics: 6 Ways to Improve Your Decision-Making Read More »
Many B2B companies grapple with a common challenge: data collection. They often find themselves at a crossroads, uncertain about what data to collect. In contrast to B2C businesses, which can easily amass customer data for analysis, B2B enterprises seemingly have access to fewer data sources. Today, we aim to shed light on the data that …
Data Collection for B2B Business: A Complete Guide Read More »
In most enterprises, data is produced at different stages of operations from customer acquisition, to customer engagement to after-sales customer support. As the volume and complexity of data increase, it’s becoming more challenging for enterprises to manage and govern data effectively. That’s where data governance comes in. What is Data Governance? Data governance refers to …
With the evolving business landscape and the increasing significance of online presence, the role of marketers has undergone a significant transformation. Today, marketers need to possess not only creativity and innovation but also digital marketing and analytics skills. In 2021, companies worldwide spent a staggering $521 billion on digital advertising, and this figure is projected …
6 Common Mistakes in Data Analysis for Marketers to Avoid Read More »
In today’s data-driven world, small businesses have a treasure trove of valuable information at their fingertips – their own data. However, many small business owners are unsure how to harness the power of this data to drive growth and make informed decisions. In fact, many small business owners still possess the misconception that data analytics …
Small Business Data Solutions: 5 Ways to Utilize Your Big Data Read More »
In the computer science and mathematics domain, there is a term called GIGO. The abbreviation stands for garbage in, garbage out. It highlights the importance of input quality for obtaining reliable output. This concept holds true in the context of data utilization as well. While many companies focus on data collection and cutting-edge analysis tools, …
What is Data Quality and How do you Collect Quality Data? Read More »
So, you’ve collected a considerable amount of data for your company, and now you’re wondering how to harness its potential. How can we gain additional insights from this data? Or, what other questions can we ask based on the data? These are the challenges every company faces on its journey to becoming data-driven. Without a …
What Data Analysis can I Perform on My Business Data? Read More »
